"Imagine a land that you have always known, where the hills and mountains are as you have always remembered them, where the lakes and streams are the colour you first recall them being from story books, where the fields and forests are the sort of green you always painted them as a child. A land that is familiar and just as you have always expected it to be.
"Imagine a land that you have never seen before, where the hills and mountains are more rugged and more real than you could ever think them to be, where the lakes and streams are a more vivid and striking colour than in any book, where the fields and forests are coloured by more greens than it is possible to create. A land that is different to anywhere else and nothing like any expectations you may have ever had.
"Both these places are New Zealand; now just imagine what it must be like to be there."